NARROWCAST
Etymology
Verb
narrowcast (third-person singular simple present narrowcasts, present participle narrowcasting, simple past and past participle narrowcasted)
To transmit a programme to selected individuals or groups, especially via cable.
To transmit a medical intervention to a specific organ or type of tissue.
Noun
narrowcast (plural narrowcasts)
A programme transmitted in this manner.
Source: Wiktionary
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