HARDLINE

hardline, hard-line

(adjective) firm and uncompromising; “a hard-line policy”

Source: WordNet® 3.1

Etymology

Noun

hardline (plural hardlines)

(business) A retail product collection consisting primarily of hardware targeting the do-it-yourself customer.

(business) A retail product collection which includes many non-information goods, such as home appliances, housewares, and sporting goods, in addition to the DIY hardware which is the focus of the first definition, above.

(telephony) A physical wire or cable connection; landline

Adjective

hardline (not comparable)

uncompromising; rigidly holding to a set of beliefs

(business) belonging to a hardline

Source: Wiktionary