HARDLINE
hardline, hard-line
(adjective) firm and uncompromising; “a hard-line policy”
Source: WordNet® 3.1
Etymology
Noun
hardline (plural hardlines)
(business) A retail product collection consisting primarily of hardware targeting the do-it-yourself customer.
(business) A retail product collection which includes many non-information goods, such as home appliances, housewares, and sporting goods, in addition to the DIY hardware which is the focus of the first definition, above.
(telephony) A physical wire or cable connection; landline
Adjective
hardline (not comparable)
uncompromising; rigidly holding to a set of beliefs
(business) belonging to a hardline
Source: Wiktionary