GOODWILL
grace, good will, goodwill
(noun) a disposition to kindness and compassion; “the victor’s grace in treating the vanquished”
Source: WordNet® 3.1
Etymology
Noun
goodwill (usually uncountable, plural goodwills)
A favorably disposed attitude toward someone or something.
(accounting) The value of a business entity not directly attributable to its tangible assets and liabilities. This value derives from factors such as consumer loyalty to the brand.
(business) A concept used to refer to the ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien.
Antonyms
• ill will
Proper noun
Goodwill (plural Goodwills)
A surname.
Statistics
• According to the 2010 United States Census, Goodwill is the 18467th most common surname in the United States, belonging to 1498 individuals. Goodwill is most common among White (75.9%) and Black/African American (17.49%) individuals.
Source: Wiktionary