DISSUASION
dissuasion
(noun) persuading not to do or believe something; talking someone out of a belief or an intended course of action
dissuasion
(noun) a communication that dissuades you
Source: WordNet® 3.1
Etymology
Noun
dissuasion (countable and uncountable, plural dissuasions)
the act or an instance of dissuading
Antonym: persuasion
Source: Wiktionary
Dis*sua"sion, n. Etym: [L. dissuasio: cf. F. dissuasion. See
Dissuade.]
1. The act of dissuading; exhortation against a thing; dehortation.
In spite of all the dissuasions of his friends. Boyle.
2. A motive or consideration tending to dissuade; a dissuasive.
Source: Webster’s Unabridged Dictionary 1913 Edition