BALLYHOO
ballyhoo, hoopla, hype, plug
(noun) blatant or sensational promotion
ballyhoo
(verb) advertize noisily or blatantly
Source: WordNet® 3.1
Etymology 1
Noun
ballyhoo (plural ballyhoos)
Sensational or clamorous advertising or publicity.
Noisy shouting or uproar.
Verb
ballyhoo (third-person singular simple present ballyhoos, present participle ballyhooing, simple past and past participle ballyhooed)
To sensationalise or make grand claims.
Etymology 2
Noun
ballyhoo (plural ballyhoos)
Certain species in family Hemiramphidae, inshore, surface-dwelling needlefish forming sizeable schools.
Hemiramphus brasiliensis
Etymology 3
Noun
ballyhoo (plural ballyhoos)
An unseaworthy or slovenly ship.
Source: Wiktionary