BALLYHOO

ballyhoo, hoopla, hype, plug

(noun) blatant or sensational promotion

ballyhoo

(verb) advertize noisily or blatantly

Source: WordNet® 3.1

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Etymology 1

Noun

ballyhoo (plural ballyhoos)

Sensational or clamorous advertising or publicity.

Noisy shouting or uproar.

Verb

ballyhoo (third-person singular simple present ballyhoos, present participle ballyhooing, simple past and past participle ballyhooed)

To sensationalise or make grand claims.

Etymology 2

Noun

ballyhoo (plural ballyhoos)

Certain species in family Hemiramphidae, inshore, surface-dwelling needlefish forming sizeable schools.

Hemiramphus brasiliensis

Etymology 3

Noun

ballyhoo (plural ballyhoos)

An unseaworthy or slovenly ship.

Source: Wiktionary

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