ADVOCACY
advocacy, protagonism
(noun) active support of an idea or cause etc.; especially the act of pleading or arguing for something
Source: WordNet® 3.1
Noun
advocacy (countable and uncountable, plural advocacies)
the profession of an advocate
the act of arguing in favour of, or supporting something
the practice of supporting someone to make their voice heard
Source: Wiktionary
Ad"vo*ca*cy, n. Etym: [OF. advocatie, LL. advocatia. See Advocate.]
Definition: The act of pleading for or supporting; work of advocating;
intercession.
Source: Webster’s Unabridged Dictionary 1913 Edition