VULGARIZATION
popularization, popularisation, vulgarization, vulgarisation
(noun) the act of making something attractive to the general public
vulgarization, vulgarisation
(noun) the act of rendering something coarse and unrefined
Source: WordNet® 3.1
Etymology
Noun
vulgarization (countable and uncountable, plural vulgarizations)
The process of making something vulgar, especially by using the language of ordinary people.
(sciences, uncommon) The process of making something accessible and attractive to the general public; the popular-science presentation of a topic, its popularization.
Source: Wiktionary
Vul`gar*i*za"tion, n.
Definition: The act or process of making vulgar, or common.
Source: Webster’s Unabridged Dictionary 1913 Edition