upfront
(adjective) frank and honest; “he was upfront about his intentions”
Source: WordNet® 3.1
upfront (comparative more upfront, superlative most upfront)
Honest, frank and straightforward.
In a forward, leading or frontward position.
(of money) Paid in advance.
upfront (not comparable)
beforehand
(football) As an attacker
upfront (plural upfronts)
(television) A meeting of network executives with the press and major advertisers, signaling the start of advertising sales for a new season
upfront (third-person singular simple present upfronts, present participle upfronting, simple past and past participle upfronted)
To bring to the fore; to place up front for consideration
• front up
Source: Wiktionary
23 May 2025
(adverb) showing consideration and thoughtfulness; “he had thoughtfully brought with him some food to share”
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