From the initial letters of selling under the guise of research.
sug (third-person singular simple present sugs, present participle sugging, simple past and past participle sugged)
(informal) To market a product or service by means of purported market research.
Shortening.
sug (plural not attested)
(informal) sugar; sweetheart (as a term of endearment)
• GSU, Gus, ugs
Source: Wiktionary
Sug, n.
Definition: A kind of worm or larva. Walton.
Source: Webster’s Unabridged Dictionary 1913 Edition
9 May 2025
(noun) anything in accord with principles of justice; “he feels he is in the right”; “the rightfulness of his claim”
The word “coffee” entered the English language in 1582 via the Dutch “koffie,” borrowed from the Ottoman Turkish “kahve,” borrowed in turn from the Arabic “qahwah.” The Arabic word qahwah was traditionally held to refer to a type of wine.