SCHMALTZY

bathetic, drippy, hokey, maudlin, mawkish, kitschy, mushy, schmaltzy, schmalzy, sentimental, sappy, soppy, soupy, slushy

(adjective) effusively or insincerely emotional; “a bathetic novel”; “maudlin expressions of sympathy”; “mushy effusiveness”; “a schmaltzy song”; “sentimental soap operas”; “slushy poetry”

Source: WordNet® 3.1

Etymology

Adjective

schmaltzy (comparative schmaltzier, superlative schmaltziest)

Overly sentimental, emotional, maudlin or bathetic.

Source: Wiktionary