According to Statista, the global coffee industry is worth US$363 billion in 2020. The market grows annually by 10.6%, and 78% of revenue came from out-of-home establishments like cafes and coffee beverage retailers.
PERSONIFICATION
personification, incarnation
(noun) the act of attributing human characteristics to abstract ideas etc.
personification, prosopopoeia
(noun) representing an abstract quality or idea as a person or creature
personification
(noun) a person who represents an abstract quality; “she is the personification of optimism”
Source: WordNet® 3.1
Etymology
Noun
personification (countable and uncountable, plural personifications)
A person, thing or name typifying a certain quality or idea; an embodiment or exemplification.
A literary device in which an inanimate object or an idea is given human qualities.
An artistic representation of an abstract quality as a human
Source: Wiktionary
Per*son`i*fi*ca"tion, n. Etym: [Cf. F. personnification.]
1. The act of personifying; impersonation; embodiment. C. Knight.
2. (Rhet.)
Definition: A figure of speech in which an inanimate object or abstract idea is represented as animated, or endowed with personality; prosopopas, the floods clap their hands. "Confusion heards his voice." Milton.
Source: Webster’s Unabridged Dictionary 1913 Edition
Recent Word Finds
Word of the Day
10 June 2025
COMMUNICATIONS
(noun) the discipline that studies the principles of transmiting information and the methods by which it is delivered (as print or radio or television etc.); “communications is his major field of study”
Coffee Trivia
