As of 2019, Starbucks opens a new store every 15 hours in China. The coffee chain has grown by 700% over the past decade.
incognito
(adjective) with your identity concealed
incognito
(adverb) without revealing one’s identity; “in Holland he lived incognito as a carpenter in the shipyards of the East India company”
Source: WordNet® 3.1
incognito (not comparable)
without being known; in disguise; in an assumed character, or under an assumed title.
This term is said especially of great personages who sometimes adopt a disguise or an assumed character in order to avoid notice.
incognito (not comparable)
Without revealing one's identity.
incognito (countable and uncountable, plural incognitos)
One unknown or in disguise, or under an assumed character or name.
The assumption of disguise or of a feigned character; the state of being in disguise or not recognized.
• cognition
Source: Wiktionary
In*cog"ni*to, a. or adv. Etym: [It. incognito, masc., incognita, fem., L. incognitus unknown; pref. in- not + cognitus known, p. p. of cognoscere: cf. F. incognito, fr. It. See Cognition.]
Definition: Without being known; in disguise; in an assumed character, or under an assumed title; -- said esp. of great personages who sometimes adopt a disguise or an assumed character in order to avoid notice. 'T was long ago Since gods come down incognito. Prior. The prince royal of Persia came thither incognito. Tatler.
In*cog"ni*to, n.; pl. Incognitos. Etym: [See Incognito, a.]
1. One unknown or in disguise, or under an assumed character or name.
2. The assumption of disguise or of a feigned character; the state of being in disguise or not recognized. His incognito was endangered. Sir W. Scott.
Source: Webster’s Unabridged Dictionary 1913 Edition
2 July 2025
(noun) getting something back again; “upon the restitution of the book to its rightful owner the child was given a tongue lashing”
As of 2019, Starbucks opens a new store every 15 hours in China. The coffee chain has grown by 700% over the past decade.