HOOPLA

ballyhoo, hoopla, hype, plug

(noun) blatant or sensational promotion

Source: WordNet® 3.1

Etymology

Noun

hoopla (countable and uncountable, plural hooplas)

A bustling to-do, excited speech or noise.

A carnival game in which the player attempts to throw hoops around pegs.

Source: Wiktionary

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