HOOPLA
ballyhoo, hoopla, hype, plug
(noun) blatant or sensational promotion
Source: WordNet® 3.1
Etymology
Noun
hoopla (countable and uncountable, plural hooplas)
A bustling to-do, excited speech or noise.
A carnival game in which the player attempts to throw hoops around pegs.
Source: Wiktionary
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