HERESTHETIC
Etymology
Noun
heresthetic (uncountable)
The art of political manipulation, especially by the use of language.
Logic is concerned with the truth-value of sentences. Grammar is concerned with the communications-value of sentences. Rhetoric is concerned with the persuasion-value of sentences. And heresthetic is concerned with the strategy-value of sentences. In each case, the art involves the use of language to accomplish some purpose: to arrive at truth, to communicate, to persuade, and to manipulate.
Source: Wiktionary