guideword (plural guidewords)
A watchword; a word or phrase that serves as one's guide.
(publishing) A word that is printed at the top or bottom of the page in a reference work, in order to help readers find a specific entry.
(chiefly, business) Any of the words in a memo or email that define metadata regarding the message, such as sender, recipient, and subject.
Source: Wiktionary
23 February 2025
(noun) an advantageous purchase; “she got a bargain at the auction”; “the stock was a real buy at that price”
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