GIMMICK

device, gimmick, twist

(noun) any clever maneuver; “he would stoop to any device to win a point”; “it was a great sales gimmick”; “a cheap promotions gimmick for greedy businessmen”

doodad, doohickey, doojigger, gimmick, gizmo, gismo, gubbins, thingamabob, thingumabob, thingmabob, thingamajig, thingumajig, thingmajig, thingummy, whatchamacallit, whatchamacallum, whatsis, widget

(noun) something unspecified whose name is either forgotten or not known; “she eased the ball-shaped doodad back into its socket”; “there may be some great new gizmo around the corner that you will want to use”

catch, gimmick

(noun) a drawback or difficulty that is not readily evident; “it sounds good but what’s the catch?”

Source: WordNet® 3.1

Etymology

Noun

gimmick (plural gimmicks)

A trick or device used to attain some end.

A clever ploy or strategy.

(electronics) A gimmick capacitor.

(Philippines) A night out with one's friends.

Verb

gimmick (third-person singular simple present gimmicks, present participle gimmicking, simple past and past participle gimmicked)

To rig or set up with a trick or device.

Source: Wiktionary

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