According to Statista, the global coffee industry is worth US$363 billion in 2020. The market grows annually by 10.6%, and 78% of revenue came from out-of-home establishments like cafes and coffee beverage retailers.
DOWNPLAY
background, play down, downplay
(verb) understate the importance or quality of; “he played down his royal ancestry”
understate, minimize, minimise, downplay
(verb) represent as less significant or important
Source: WordNet® 3.1
Etymology
Verb
downplay (third-person singular simple present downplays, present participle downplaying, simple past and past participle downplayed)
(transitive) To de-emphasize; to present or portray as less important or consequential.
Usage notes
• The synonymous alternative form play down is slightly more formal, or slightly less informal.
Synonyms
• trivialize
• understate
Anagrams
• play down, playdown
Source: Wiktionary
Recent Word Finds
Word of the Day
5 June 2025
UNDERLAY
(verb) raise or support (the level of printing) by inserting a piece of paper or cardboard under the type; “underlay the plate”
Coffee Trivia
