CLICKBAIT

Etymology

Noun

clickbait (countable and uncountable, plural clickbaits)

(Internet marketing, pejorative) Website content that is aimed at generating advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs; such headlines.

Synonym: link bait

Verb

clickbait (third-person singular simple present clickbaits, present participle clickbaiting, simple past and past participle clickbaited)

To add clickbait to a web page; to direct clickbait at someone.

Source: Wiktionary