BRANDING

stigmatization, stigmatisation, branding

(noun) the act of stigmatizing

Source: WordNet® 3.1

Noun

branding (countable and uncountable, plural brandings)

The process in which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living person or animal.

The promotion of a commercial brand of product in order to give it greater public awareness.

Verb

branding

present participle of brand

Source: Wiktionary

BRAND

Brand, n. Etym: [OE. brand, brond, AS. brand brond brand, sword, from byrnan, beornan, to burn; akin to D., Dan., Sw., & G. brand brand, Icel. brandr a brand, blade of a sword. sq. root32. See Burn, v. t., and cf. Brandish.]

1. A burning piece of wood; or a stick or piece of wood partly burnt, whether burning or after the fire is extinct. Snatching a live brand from a wigwam, Mason threw it on a matted roof. Palfrey.

2. A sword, so called from its glittering or flashing brightness. [Poetic] Tennyson. Paradise, so late their happy seat, Waved over by that flaming brand. Milton.

3. A mark made by burning with a hot iron, as upon a cask, to designate the quality, manufacturer, etc., of the contents, or upon an animal, to designate ownership; -- also, a mark for a similar purpose made in any other way, as with a stencil. Hence, figurately: Quality; kind; grade; as, a good brand of flour.

4. A mark put upon criminals with a hot iron. Hence: Any mark of infamy or vice; a stigma. The brand of private vice. Channing.

5. An instrument to brand with; a branding iron.

6. (Bot.)

Definition: Any minute fungus which produces a burnt appearance in plants. The brands are of many species and several genera of the order Pucciniæi.

Brand, v.t [imp. & p. p. Branded; p. pr. & vb. n. Branding.].

1. To burn a distinctive mark into or upon with a hot iron, to indicate quality, ownership, etc., or to mark as infamous (as a convict).

2. To put an actual distinctive mark upon in any other way, as with a stencil, to show quality of contents, name of manufacture, etc.

3. Fig.: To fix a mark of infamy, or a stigma, upon. The Inquisition branded its victims with infamy. Prescott. There were the enormities, branded and condemned by the first and most natural verdict of common humanity. South.

4. To mark or impress indelibly, as with a hot iron. As if it were branded on my mind. Geo. Eliot. Brand"er, n.

1. One who, or that which, brands; a branding iron.

2. A gridiron. [Scot.]

Source: Webster’s Unabridged Dictionary 1913 Edition